Branded direct order
for Irish restaurants

Your domain, your brand, your customers - owned by you. €999 founding setup — live in 7 days. No monthly fees.

Claim a founding spot Experience Demo →
Watch: Why I Built This (~2 min)
The Story

I had a restaurant.
A delivery app bankrupted it.

Graffiti, in Waterford. Kebabs, pizza, burgers, hand-cut chips. A proper takeaway. By every measure I had, it was working. The orders were coming in. The machine was printing. The numbers looked real.

That was the trap.

The number on the machine was high. I thought that meant I was making money. I was wrong.

The platform was taking thirty percent. More than thirty, once you factored everything in. But when you're behind the counter in the middle of service, you don't stop to run the numbers. You keep cooking. You tell yourself it's going well because it feels like it's going well.

It's not until the end of the month - when you're staring at your actual bank account - that the number becomes real. I wasn't breaking even. Not even close. The revenue was there. The orders were there. But after the commissions, the ingredients, the packaging, the labour - there was nothing left. Some months, less than nothing.

And the part that still stings: those customers were NEVER mine. Every person who ordered from me through the platform - their name, their address, their order history - that belonged to them. I couldn't email my OWN customers. I couldn't run a midweek offer. I couldn't say "hey, I've added something new, come back." The relationship I thought I was building with MY customers? That was the platform's relationship. I was just the kitchen.

I closed Graffiti. Not because the food wasn't good. Not because people didn't want it. Because the economics were designed to make me dependent on a platform that would always take more than I could afford to give.

That was the end of my restaurant dream. And the start of Tine.Irish.

I spent the last nine months - over a thousand hours - building a direct online ordering system for restaurants. I taught myself what I needed. I rebuilt it when I got it wrong. I rebuilt it again when I got it closer but not right.

Tine.Irish lets customers order directly from you. No platform. No middleman who owns the relationship. The full build is €999 one-off founding setup — live in seven days, no monthly fees. After that, a small per-order fee keeps it running. Nothing hidden.

And your customers are YOURS - their email, their order history, their ability to hear from you again without you paying someone else for access to your OWN customer.

Here's the honest part. I built this mostly in the dark — solving for problems I had, without nearly enough input from restaurants that are actually trading right now. Tine.Irish works. But it's not perfect. Not yet. It needs to be tested against real menus, real customers, and real feedback before I can say it's exactly right.

That's why I'm offering founding pricing. The first 10 restaurants get the full build for €999 — live in seven days, no monthly fees, and only a small per-order fee after that. One spot is already taken.

I'm Interested Experience Demo →
What Your Customers See

A website that's actually built
to sell food.

Not a listing on someone else's platform. Your restaurant, your brand, your domain - with a menu that makes people hungry before they've even added anything to the cart.

Tine.Irish menu page with categories, food photos, and pickup or delivery toggle
Your Full Menu Categories, items, and food photos - all in one page. Browse, tap, order.
Item detail modal with size options, extras, and add to cart
Item Customisation Extras, options, sizes - customers build exactly what they want before they order.
Order confirmation with order number, time estimate, and order summary
Order Confirmed A clean confirmation with their order number, time estimate, and everything they need.
Get in Touch Experience Demo →
What You See

You'll finally know what's
happening in your own business.

On a third-party platform, you see one number: what came in. You don't see what they took. You don't know your real margin per order, your busiest hour, or which items are actually driving revenue. And you certainly can't contact the people who ordered - because they're not your customers. They belong to the platform. Tine.Irish gives you your own numbers, and your own customers, for the first time.

Live Live order dashboard with today's revenue, order count, and incoming orders
Live Order Dashboard Today's orders as they land. Revenue, volume, average value - updated the moment a customer pays.
Order history table searchable by date, type, and status
Full Order History Every order, searchable and filterable. By date, delivery vs collection, status. Export to CSV anytime.
Customer database with contact details, order count, and spend per customer
Your Customer Database Every customer who orders direct is yours. Name, phone, email, full history. Nobody else owns this list.
Menu editor for adding items, prices, and modifiers
Menu Editor Add items, prices, and modifiers directly - no spreadsheets, no back-and-forth revisions.
Get in Touch Experience Demo →
How It Works

Day one to live
in seven days.

1
Kickoff

You send your menu and any brand assets you have. I pick a design direction with you. You never touch a design tool.

Menu sent over Design direction chosen
2
Design and Build

The site goes up - designed to your brand, built to convert. You approve the direction before anything is locked.

Custom brand design Ordering flow built
3
Menu and Photography

Every item imported, structured, and photographed. You pick a visual style from a moodboard - rustic, clean, dark, flat-lay. I produce the images. It doesn't look cheap because nothing about this build is cheap.

Full menu import Modifiers and variants AI food photography
4
Payments, Hosting and SEO

Stripe connected (card, Apple Pay, Google Pay). Domain registered in your name. Local SEO foundation laid. Google Business Profile set up. Fast, reliable hosting - monitored. You never think about it.

Domain in your name Stripe payments Local SEO Google setup
5
Review and Revise

You see the full site. I fix anything that isn't right. No revision limits. No extra charges. You approve before anything goes live.

6
Live - and Already Working

Your site is live. Orders come through your system. You get the Direct-Order Launch Playbook - how to drive your first 50 orders through social, QR codes, and receipts. You go live with a plan, not a prayer.

Site live Launch playbook included GMB checklist included
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The Offer

€999. Live in 7 days. No monthly fees.

1 of 10 spots taken

I'm taking on the first 10 restaurants at founding price — €999 one-off setup, then nothing monthly. The only ongoing cost is a small per-order fee that covers hosting.

1 of 10 spots is already taken. Once I have 10 restaurants live, this price goes up.

Because I'm only taking on ten, you'll have my full attention from kickoff to launch and beyond. In return, I ask three things:

  • 1 Use it. Turn on direct orders and actually run them through the system. That's the whole point.
  • 2 Be honest. Every gap, every bit of friction, every moment it doesn't work for your restaurant - tell me. That feedback is worth more than money at this stage.
  • 3 If it earns it, say so. A review means the world right now. If you think it deserves one, I'll ask.
100% money back within 90 days if it doesn't make you more than it cost.

That's the whole deal.

Claim a founding spot

No pitch. No catch. I'll reply within 24 hours.